brand development
Your brand starts with an innovative and remarkable product or service built on a standard of quality that solves your customer’s problems. A brand can lend status, enhance an experience or make the price feel right. Your idea’s branding must connect with your customers on a personal level.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy.
A brand is more than a symbol, a name, or design, it is the identity of your service, product, or company. While the art of branding is not arduous in and of itself, there is indeed a method to establishing a brand's development that can better be handled by a firm like our branding agency.
Your brand is your story — the complete picture of who you are, what you do, and how you do it. Communicating that story clearly and effectively presents a huge challenge for most organizations. You can possess the vision and passion, but still struggle with how to communicate your message visually and verbally. That’s where we come in.
Our role is to help you define, develop and implement your brand identity so that it speaks for itself. That’s the beauty of brilliant branding. It requires less effort to communicate your vision and creates more energy in the organization. The company’s purpose and mission becomes self evident.
We provide comprehensive branding services, from naming companies and products to rebranding and repositioning.
Brand creation – Company and product name development
- Name development
- Sub branding architecture
- Tagline/positioning statement
- Corporate/product logo design
- Domain name acquisition services
- Comprehensive trademark research
- Brand name validation research
- Linguistic evaluation in multiple languages
Brand implementation – Putting the pieces in place
- Brand usage style guide
- Brand voice/lexicon guide
- Branded collateral design
- Branded holding/splash page
- Branded web site design
- Customized social media pages
- Brand rollout timeline/strategy
- National press release distribution
Rebranding – Updating the corporate image
- Brand discovery and needs assessment
- Determination of budget and timeline
- Finalization of branding criteria
- Ideation and creation of naming
- Trademark research and domain availability
- Customized logo development and corporate identity
- Finalization of all art files and domain transfer
Repositioning – Redefining your core message
- Brand discovery meeting
- Review of all current messaging
- Mapping of competitive messaging
- Identification of company strengths/attributes
- Distillation and prioritization of strengths/attributes
Brand messaging – Getting your story straight
Brand consulting – Providing insights and strategies
Brand architecture – Clarifying your brand hierarchy
