corporate communication

Corporate communications serve several audiences and purposes external to the organization. Companies need to communicate effectively to the media, so they engage public or media relations professionals.

Effective corporate communications is essential to convey the purpose of a business. Delivered correctly, corporate communications solutions attract, engage, inform and inspire employees towards the objective.

Internal Corporate Communications

Internal corporate communications are those messages that are conveyed to employees and stakeholders that have an interest in the production side of the business. On the other hand, external communications are those messages meant for the consumer of the goods or services the company produces. Internal communications include:

• The company’s mission statement
• Employee manuals and handbooks
• Employee newsletters, e-newsletters and e-mails
• Information contained on the company intranet
• Trainings and seminars
• Unwritten communication such as corporate cultural norms
• Communication given to shareholders (who may also be consumers)

External Corporate Communications

External forms of communication can include the following:

• Annual reports
• Websites
• Facebook, Twitter and other social media
• White papers, case studies, by-lined articles
• External newsletters and email blasts
• Mass media advertising and direct mail
• Blogs
• Brochures and printed sales materials
• Promotional items